WhatsApp CRM for UK small businesses
RiroCRM is a WhatsApp CRM for UK sole traders and small teams that puts WhatsApp Business chats, contacts and deals in one shared inbox and pipeline. It has a free plan, paid plans from £12 a month billed annually (ex VAT), data hosted in London, and Meta bills WhatsApp message fees directly.
Why run WhatsApp through a CRM?
When enquiries arrive on one person's phone, nobody else can see them, replies slip and quotes go cold. A WhatsApp CRM puts every chat on the customer's record, so your team can see the history, pick up the conversation and follow up on time.
What RiroCRM does with WhatsApp
- Shared inbox: your team replies from one WhatsApp Business number
- Every chat sits on the contact's timeline next to notes, calls and emails
- Send text replies and Meta-approved templates
- Delivery and read ticks on each message
- Link conversations to deals and move them to Quote sent and won
- Follow-up automations so a quiet chat gets a nudge
What it does not do yet
Sending or receiving files, photos or quote PDFs on WhatsApp is not supported yet. Messages are text and approved templates.
How to set it up
- Create a free RiroCRM workspace.
- Connect your WhatsApp Business account through Meta.
- Import contacts from CSV and invite your team.
- Reply to chats from the inbox and track each enquiry on the pipeline.
What does a WhatsApp CRM cost?
RiroCRM is Free, Starter £15 a month (£12 billed annually) or Growth £36 a month (£29 billed annually), ex VAT and flat per workspace. WhatsApp is included on every plan. Meta charges for some messages and bills you directly; RiroCRM adds nothing on top. See WhatsApp CRM pricing.